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Handle It, Kate

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Before they moved to Florida, I’d stay with my grandparents in the summertime when I was a kid. My grandmother was a hard-working woman who wasn’t afraid to get outside and get dirty. We canned tomatoes on her screened-in porch and rode bicycles down the dirt road she...

Advertising: The Good, The Bad, the Ugly

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We’ve all seen campaign advertisements during election season. Nasty accusations. Shameful put-downs. Doesn’t it infuriate you? The advertising world isn’t a place to air anyone else’s dirty laundry. When advertising your business, take the high road and avoid...

Employees – Your Biggest Marketers

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Upon being hired at a previous job, I was told, “You’re going to be the face of our business while you’re on the clock.” “Shouldn’t every employee be the face of your business,” I thought, and then took the job anyway because, well, I needed the money. Being the face...

A Blog About Blogging

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I’m not claiming to be an expert in blogging – I have my writers’ blocks as much as the next person. But when I get the words out, I want to make the most of them. After all, I’ve invested my time and effort into putting my thoughts and ideas out there. Obviously I...

Make Cents of Your Advertising Dollars

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Let’s face it—sometimes you have to spend money to make money. While advertising can be a costly venture, there can be free opportunities to get your name out there just about everywhere you look — even in your own back yard. Recently, I received a phone call from the...
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