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Quick Tips for Media Monitoring Success

Media monitoring is one of the many things we do for our clients using our Cision software system. Whenever we start with new clients or work to evaluate a client’s media campaign, it’s always important that we understand how they’re being talked about in the media –...

Make your money go farther when marketing

The daughter of a frugal accountant, I’m always looking for ways to make my money go farther. At our local pizzeria, I found out that if you order French fries in addition to your meal, you can save 75 cents and you get more fries than if you order a small order of...

Picking a Vocus Favorite

At TSN we use Vocus to do a ton of great things and I love finding ways of using this software system to help our clients stretch their communications budget. There are so many cool features and products to discuss but I have a confession. I have a favorite Vocus...

Create Your Own Solution

Imagine a lazy afternoon building a puzzle. Fun. Challenging. A bit tedious. Puzzle pieces uniting in an obvious way — or sometimes unexpectedly. But all necessary for completion. Perhaps you’re feeling paralyzed by a problem you can’t figure out how to solve. You...

On-Demand Viewing: Reach a Wider Audience

On-Demand Viewing (ODV) can help you maximize travel dollars and resources and help you reach a wider audience. For example, in October 2011 Roy W. Willis, President and CEO of the Propane Education & Research Council gave a very impressive presentation at the...

Get the Conversation Started

Early in my career I advocated for alternative fuel vehicles, and 20 years later I’m doing it again, along with promoting other industries. In between I’ve been a teacher, owned a business, worked in advertising, and managed a sales team, among other things. And...
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