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Word Power

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I’m a reader. You know, one of those people with books everywhere — in my office, in my bedroom, in my living room, in my kitchen, in my car, under my couch. This love of reading inspires me to write. And I’ve read many articles, blogs, books and ideas on how to be a...

Your Most Important Asset

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Years ago, when Colin Powel hired a PR professional to develop a U.S.A. campaign to promote the U.S. oversees, he asked her to identify the three most important parts of an ad campaign. She answered, “Branding. Branding. And branding.” Your brand is your reputation,...

The Importance of Frequency

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In 1885, Thomas Smith wrote a book entitled “Successful Advertising,” which focuses on the power of advertisements and how to get folks to purchase whatever one is selling. Many of the messages in its pages remain true well over a century later. One of the powerful...

I Get This Question a Lot

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I often get asked “why should we spend the money to exhibit” or even to attend a show. Most people think of shows as a waste of money, especially in lean times. What they don’t realize is that if you work a show you can save money! What? Save money...

Dreaming Does Matter

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In my kitchen, I have this painting of an oak tree. The tree stands tall and proud with its branches spread wide, alone in a green pasture. Every now and then it catches my eye along with the saying on the bottom. It’s a short phrase about “Living Life” by Bonnie L....

Company Credibility

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More than ever, consumers are becoming wary — skeptical even — of advertising. How many ads alongside web pages are barely glanced at because consumers feel there’s a “catch” involved? Do you personally ever look at any of the overwhelming number of emails trying to...
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