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Data Analysis for Communications

We have access to more data than ever today. Digging through mountains of data and finding actionable nuggets of information is crucial to effective communications planning. Unfortunately, many people often don’t know where to start. At TSN Communications, we ask...

Develop Clear Objectives for Your Social Media Platforms

In the early 2000s, having a corporate website was no longer just a novelty. A web presence became the standard for brands large and small and if it didn’t exist, it seemed a little odd. Social media is like that today. It’s just expected that a brand will have an...

Facebook Basics for Businesses: Stop Wasting Your Time!

True or False: Everything your business posts on Facebook chronologically appears in your friends/followers newsfeed. Answer: FALSE! Of course, it’s every business’ social media dream that once the ā€œpostā€ button is clicked, your message is delivered smack on the top...

The $8,000 Vacuum

I just finished reading a story in this month’s AARP newsletter called The $8,000 Vacuum. It’s a story of an older couple falling for a pitch from two door-to-door salesmen and buying a $4,400 vacuum.Ā  They then go on to sign a long-term commitment to...

Running and Media Outreach

As I went for a very hot and humid run this morning my mind drifted, as it often does, to my ā€œto doā€ list for the day. While thinking about my list and the best way to tackle it I started to realize the strong correlation between running and media outreach, one of the...

Press Release Power

Press releases are an effective way to increase your organization’s exposure. They’re an important part of any public relations strategy. They can be optimized with embedded hyperlinks and videos, then distributed to wire services, or sent directly to target media...
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