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Gain Publicity Through Press Releases

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When you’re flipping through a magazine, what grabs your attention the longest? Is it an advertisement with a few words to read? A fancy photo to enjoy? An article that will engage your mind? If you choose an article, you may be interested to know that many published...

Social Media Savvy

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For those of you looking to build your own Facebook presence, my advice would be to treat it like any other marketing effort by remaining professional and consistent. To make the most of your professional presence in the social media world follow these simple tips:...

Facebook: Your Business’s Best Friend

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Many of my friends waste time on Monday mornings surfing Facebook as they nose through their colleague’s weekend wrap-ups. For me the value goes much deeper than learning the latest ‘relationship status’ of my cubicle neighbor. Initially, I was one of those people who...

Build Customer Trust

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Honor all promises  My mom always told me “never make a promise you can’t keep.” This is true with the business world too. A key to building customer trust and ultimately customer loyalty is honoring all promises you make. You must choose your words wisely when giving...

Make Your Customers Feel Special

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Whether you manage a small, family-owned business or a corporate headquarters, getting to know your customers and their needs is vital to creating customer loyalty. Whether you need to write down names or collect business cards, getting to know your customers on a...
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