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What’s Your Story

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Stories are powerful. Stories are interesting. Stories are fun. And most importantly in the business world, stories are effective. They grab your attention, and then help you remember. Think back to the best speaker presentations you’ve ever heard. I bet many of them...

Don’t Let Your Site Go Stale

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A website, like a good bag of potato chips, must stay fresh in order to be enjoyed. An updated website lets customers know you’re an active business. Here are my top five tips to make sure you’re not letting your site go stale: Keep your homepage up to date with the...

Think Outside the Box

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Sometimes the secret to gaining a competitive edge for your business is thinking outside of the box. You know, get creative! This is my colleague Deb’s specialty. Whenever I need a creative title to a press release or transition in a sentence, she’s the gal I call....

Simple Steps to Market Your Business

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As a small business owner, marketing your business may sometimes seem like a daunting task. When bills need to be paid, papers need to be filed, invoices need to be written out, inventory needs to be taken and customers need to be taken care of, sometimes promoting...

Just a Stamp On a Facebook Timeline

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Last night as I was catching up on everyone’s Facebook status, three of my friends posted pictures of a crowded parking lot in front of a local Italian ice shop. It was mobbed! There were customers waiting in line as far as you could see. The shop has been in our town...

Know Your Own Company

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In my last blog, I introduced you to my uber-salesman, Sayid. He was always prepared for our meetings, and knew his product and the services his company offered like the back of his hand. You see, preparation is more than just knowing your customers’ needs. It is...
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