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Mention Markdowns, Save Shoppers

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Yesterday I had a meeting with an executive at a huge East Coast retail chain. We were talking business, selling techniques and practices, when he said something to me that really resonated. “When I’m in the store and I see our customers loading their carts with a...

Give Back and Gain Big

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As business owners, my husband and I support numerous causes, including Alex’s Lemonade Stand Foundation to promote pediatric cancer research and various breast cancer research organizations. We enjoy donating to community organizations and supporting local events as...

Think Outside the Box

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Sometimes the secret to gaining a competitive edge for your business is thinking outside of the box. You know, get creative! This is my colleague Deb’s specialty. Whenever I need a creative title to a press release or transition in a sentence, she’s the gal I call....

The Value of Media Outreach

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Ever wonder how some companies constantly get headlines in your local newspaper or are covered by your local news station? I have a friend who owns a local business and we laugh because it seems as though she’s ALWAYS on the local news station getting coverage for her...

Simple Steps to Market Your Business

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As a small business owner, marketing your business may sometimes seem like a daunting task. When bills need to be paid, papers need to be filed, invoices need to be written out, inventory needs to be taken and customers need to be taken care of, sometimes promoting...
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